Why will Ev’s rule the future? Electric Car owners love their cars.
John Voelcker @ Green Car Reports has a great article and observation that hasn’t been articulated much other than within owners groups and car makers themselves. Way back during the Who Killed the Electric car days of fighting auto makers to keep vehicles on the road, this love of ownership argument to keep ev investment going is what we and other EV advocates were saying the whole time. (oh, how that time seems so far away. but really it was barely 10 years ago!)
If you as a business had a product that is not just universally liked, but flat out loved with the highest satisfaction ratings in your product line, why wouldn’t you continue to invest in that? This makes Honda’s decision to stop making the Fit EV recently completely bizarre.
It’s not just people love their electric cars, they can’t stop talking about them. People even on their own time and money promote their vehicle at rallies, parades, auto shows, give ride and drives and more. Just chat with any ev owner you see and they usually can go on for a while about the benefits, how awesome it is to charge up in your own garage, etc.
This one to one evangelizing of a product is incredibly rare for any product and indeed one of the main reasons that not only will electric vehicles be a success, but eventually it’ll just be the “car”.