Why auto dealers hate selling electric cars. It’s the economics stupid.
Really like this article by John Voelcker @ Green Car Reports. Read the whole thing and also his prior piece on the same subject. Basically it’s the economics. It takes a longer amount of time for your average sales person to sell an electric car. Especially with coordination of a charging station installation, etc. The problem is the sales person selling the electric car is not making any more money on that Nissan Leaf, Chevy Spark, Volt, etc vs a versa, gas spark or other gas car. So using basic economics why would that person waste all that extra time to make the same money when they could be selling an extra gas car or two?
I think instead of the Manufacturer lowering the price or having incentives when they want to push cars, why not kick in some sort of reverse coupon to the individual sales person an extra $200.00 or even $500.00? I know when I was kid selling shoes the shoes I sold more of the shoes that came with that extra couple bucks of incentive. The same logic applies here.