Great Business understanding of Tesla and Electric Cars in General
This is a great article/post by Anton Wahlman over @ The Street. Obviously not a green guy, but his understanding and ability to see beyond the noise of many other business writers/bloggers on Tesla is very keen. His observations can also be broadly applied to EV’s in general and he notes the coming inevitable competition coming as Tesla continues to succeed. We electric car advocates have been saying these exact same things for years, but it’s nice to see it start bubbling up in those truly paying attention on the investment side. Below is a great example, but go read the whole article.
“To understand why Tesla is succeeding in the market, you have to understand how lyric its customers are. In the big scheme of things, Tesla has essentially no marketing presence — very few people on Earth have been to one of the few Tesla stores, and Tesla does not advertise.
What Tesla has found is that most of its new sales are now some form of referral sales. Basically, the people who got their Teslas already can’t stop talking about them with their friends, neighbors, relatives and co-workers. They won’t give up until they have sold a few of them.
As a result, Tesla adoption is occurring disproportionately in clusters now. This is particularly evident in Tesla’s Silicon Valley home market. Today, as I have been every day in the recent weeks, I saw more Teslas than I could bother counting, and I wasn’t even out a lot.
The word “sustainable” is being thrown around a lot, and I usually react against it with acute nausea. However, I will argue that there is nothing as sustainable for Tesla as passionate owners who sell the car for you. THAT’S sustainability!”